Tag: box office bust

July Movie Preview: A Rundown of the Biggest Hits

Brennan Dubé | @Brennan_Dube71R

July 4

The First Purge

This will be the fourth installment in the ‘Purge’ franchise. However, it will be the first not directed by James DeMonaco although he will still return to write and produce this film. On a budget of just $13 million, Universal Pictures should make a solid profit on this film considering two of the last three ‘Purge’ films have surpassed $100 million at the box office. This prequel action-thriller will be a hit at theaters due to the ‘Purge’ name attached to it. Despite poor reviews from critics, these films continue to obliterate their budgets and draw in crowds that enjoy a good thrill.

July 6

Ant-Man and the Wasp

The sequel to the 2015 film ‘Ant-Man’ will open up in theaters this Friday. Riding the wave of ‘Infinity War’, it should make some rather significant cash. The first film opened to $57 million in July of 2015. It went on to gross over $500 million globally, a little low in terms of Marvel movies but still a good draw considering ‘Ant-Man’ is much lower profile than the other heroes featured in the past few years. ‘Ant-Man and the Wasp’ will draw in the family crowd and the superhero fans, and should go for a win at the July box office.

Whitney

‘Whitney’ is a documentary about Whitney Houston that premiered at the Cannes Film Festival in May. It will get its theatrical release this Friday. The film will have a limited release, meaning it won’t be released nationwide right away. Instead, it will slowly expand its theater count as most documentaries do. The documentary will feature never before seen footage and rare performances as well as exclusive demo recordings by Whitney Houston.

July 13

Skyscraper

The Dwayne Johnson action/thriller, ‘Skyscraper’ will be released this month and should play out like any usual Dwayne Johnson film. If it follows the course of ‘Rampage,’ which was released earlier this year, it will open around $30 million and go on to gross a good sum at the box office.

Hotel Transylvania 3: Summer Vacation

‘Hotel Transylvania 3: Summer Vacation’ debuts this month and is the first ‘Transylvania’ film to be released in summertime. This animated feature should do well and with a very conservative budget of $65 million, they will be able to make a strong profit. Both previous films opened to $42.5 and $48.4 million respectively. The third may see a different result due to a summertime release, but I still expect it to be a good draw among families as most wide release animated films are.

Eighth Grade

This A24 studio film received high praise at the Sundance Film Festival earlier this year and is expected to be a big hit among critics when it opens this month. The movie is a coming of age comedy-drama. Early screened critics have this film currently sitting at a 97% on Rotten Tomatoes.

July 20

Mamma Mia! Here We Go Again

This is the sequel to the hit 2008 film ‘Mamma Mia!’ which went on to be the 5th highest grossing film of 2008. It grossed $615 million on a budget of just $52 million. The sequel is expected to follow up with similar success, considering much of the star-studded cast is returning and there haven’t been many true musicals as of late. The musical film fans may be craving something and that would definitely help this sequel.

The Equalizer 2

Denzel Washington returns to star in ‘The Equalizer 2,’ an action/thriller. The film should have a good draw among action movie fans and it gets a small jump on the next ‘Mission Impossible’ film, which comes out the following weekend. The first film had a budget of $73 million and went on to gross $192 million globally. This will release in the first weekend following the World Cup which may help out its chances with doing better in foreign markets.

Unfriended: Dark Web

This found footage horror/thriller film is a stand-alone sequel to the 2014 film ‘Unfriended’ which went on to gross $64 million dollars on a budget of just $1 million. The movie was filmed secretly last year and had a surprise announcement in March of this year.

July 27

Mission: Impossible – Fallout

This will be the sixth film in the ‘Mission: Impossible’ franchise. Tom Cruise continues to defy all odds with some never before seen stunts in this film. The movie will get a good draw from casual movie goers as well as action movie fans. Should ‘Fallout’ do well, expect more ‘Mission: Impossible’ movies to come.

Teen Titans Go! To the Movies

This animated film based on the television series is releasing this month. The movie is written by the writers of the show and is directed by series producers, Peter Rida Michail and Aaron Horvath. Warner Bros. will hope that this animated superhero comedy will get a good draw from the family audiences.


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The Bottom Five: Each of These Movies was a Box Office Bust

By Brennan Dubé | @Brennan_Dube71R

2018 has been a year that has provided us with several hits at the box office so far, but that doesn’t mean there haven’t been some absolute duds as well. Here is a rundown of the top 5 box office busts of 2018… so far. For this list, I have compiled how bad films did in comparison to what they were expected to earn as well as how poor of an intake it had at the box office in comparison to its budget. Here we go!

5. Sherlock Gnomes

The animated feature, ‘Sherlock Gnomes’ was not as much of a high stakes release as some of the others on this list budget wise, but is still costed $59 million dollars to make. That’s a lot of money to be messing around with. This movie came out on March 23rdand was expected to bring in a less than stellar $13-18 million for its opening weekend, it did not even reach that standard. ‘Sherlock Gnomes’ opened to $10.6 million in its opening weekend and went on to gross $42.3 million domestically. The movie grossed a worldwide total of $78 million dollars, when considering that its budget was nearly $60 million pre-marketing, it’s hard to mathematically find ways that ‘Gnomes’ and Paramount Pictures made much of a profit from this movie.

4. Pacific Rim: Uprising

When Warner Bros. released the first ‘Pacific Rim’ in 2013 and it turned out to be a hidden gem, it grossed over $400 million globally and was no box office bust in China. This success sparked a sequel, ‘Pacific Rim: Uprising’ came out in March and it did not nearly garner as much success as its predecessor. ‘Uprising’ had a production budget of $150-175 million dollars, on top of that marketing expenditures reached up to $140 million. This hefty spending meant that the sequel to the surprise 2013 success film, would need to smash $300 million dollars to break even and reach upwards of $350 million to turn a noticeable profit. It is safe to say, ‘Pacific Rim: Uprising’ was a box office bust as it managed to only make $290 million dollars globally when all was said and done. This result leaves studios with almost no hope at a third ‘Pacific Rim’ installment.

3. Hurricane Heist

‘Hurricane Heist’ hit the big screen on March 9th. This movie carried a budget of $35 million dollars but was expected to be a box office bust. Initially experts and the movie execs themselves eyed a $7 million dollar opening weekend at the domestic box office, but with an opening day total of just $950,000 it ended up just grossing $3 million for its opening weekend. ‘Hurricane Heist’ ended up grossing just $6.1 million domestically and less than $7 million internationally for a global gross of just $12.5 million. After factoring in marketing and the fact that it barley grossed a third of its budget, there were over $30 million dollars in losses for the studio.

2. Solo: A Star Wars Story

‘Solo: A Star Wars Story’ is the moment Disney and ‘Star Wars’ finally looked vulnerable. After the billion dollar releases of ‘The Force Awakens’ (2015), ‘Rogue One’ (2016) and ‘The Last Jedi’ (2017), we get ‘Solo.’ Now there are tons of theories as to why this movie flopped, but let me just give you the numbers first. With a budget of around $250 million plus $200 million in marketing costs, the studios stated that ‘Solo’ would need to make $500 million to turn a respectable profit. $500 million, no big deal! Back-to-back-to-back billion dollar movies… ‘Solo’ will be just fine right? Not a chance. In the weeks leading up the projections had this movie set to open with $135-150 million in its first weekend. As we got closer and closer that number dropped to around $115 million. Finally, the weekend of May 25thcame and ‘Solo’ opened… to a shocking $84 million dollars. The poor domestic showings along with bad numbers globally have put this film on pace to gross less than $400 million when all is said and done. Studio officials have stated that the losses will be around $50-80 million dollars, making it a considerable box office bust.

1. A Wrinkle in Time

Disney’s ‘A Wrinkle in Time’ was perceived by many to be a potential hit in 2018, then it finally hit the big screens. Dampened by poor marketing schemes and absolutely awful reviews by critics, ‘A Wrinkle in Time’ lost all hype heading into its release and was not able to generate the motivation and hype of usual Disney films. The budget for this movie was listed at a whopping $100 million dollars, and on top of that another $100 million plus was spent on advertising and marketing. ‘A Wrinkle in Time’ opened to a dismal $33.3 million at the domestic box office. It went on to gross a global total of $130 million during its time in theaters. Many reports list that this movie has lost its studio anywhere from $85-185 million dollars. Definitely a well-deserved number one on this list. ‘A Wrinkle in Time’ will go down not only as a major box office bust of 2018, but also one of the biggest of all time.


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