Tag: MMA

Colby Covington Is Making The UFC Great Again

Spencer Kellogg | @TheNewTreasury

Right when it was looking like the UFC had become a dead fish, flash in the pan, XFL-lite retirement party without the hooker punch, Colby Covington shows up beating his chest and dropping enough f-bombs to shake the cobwebs off the weathering corpse of MMA’s premier championship competition. Covington is the type of asteroid wrapped in kryptonite sent from the nether regions beyond the sun to break the mold of boring, trite, manufactured content that keep the big whigs executives of sport TV sleeping comfortably at night.

After “Chaos” defeated Rafael dos Anjos to claim the welterweight belt last weekend, Covington laid into critics and Trump haters alike. Saddling up next to Joe Rogan after his five-round win, Colby was blunt in his support for President Trump. With fans jeering in the background, Covington let Tyron Woodley that he wants his neck next and peacocked before the fighting community as he announced his plan to take his new championship belt and set it on the President’s desk ‘like a real American.’

In the press conference following his title bout, Covington went further when he called the city of Philadelphia “Filthadelphia.” Covington made headlines leading into the fight when he launched into a tirade against Joe Rogan saying that he would ‘slap’ the podcast host in the face. In a sport that is stocked with high octane, loud mouth sparrers, Covington is making his mark as the new crowning king of trash talk. Following his defeat of Demian Maia in Sao Paulo, Covington was led out of the ring surrounded by a group of security guards after he described Brazil as a “dump” filled with “a bunch of filthy animals.”

This isn’t the first time we’ve seen a fighter use the gift of gab to boost his stardom and wealth. As a rule, fighting of every type shares a legacy of big mouth behemoths conquering each other with words and then fists. Conor McGregor infamously gained notoriety by spewing garbage hot takes at any fighter willing to stand in his path. After defeating all comers that stood in his way, McGregor leveraged his brand into a 100 million dollar super bout with reigning light middleweight champion of the world Floyd Mayweather. Although the fight with Floyd Mayweather was certainly a dud, the lead-up saw McGregor donning suits and clowning Mayweather over and over at each press stop. It was a great show and for the most part, the global public lapped it up.

With the UFC signing a massive multi-year deal with ESPN in May, it is imperative that the sport continues to provide a host of showmen who can carry the sport through even its dryest seasons. With his name being bantered around as the next rising superstar of mixed martial arts, maybe Covington isn’t a brickheaded as he looks, proving the age-old saying true: “If it bleeds, it leads.” Love him or hate him, Colby Covington’s villainy will put people in the stands and light up the pay-per-view the next time he fights and that’s exactly what head boss Dana White wants.

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Crypto World Breaking Into MMA with Sponsorships

By Will Arthur | USA

One would think that cryptocurrency and MMA would be as far from each other as two groups could be. One’s audience spends their time going to BJJ class and putting in sparring rounds while the other day trades and speculates the future’s possible currencies. Some very stark differences. Recent endorsement deals with current Bellator fighters suggest otherwise though.

Former lightweight champ in the Bellator promotion Michael Chandler just struck a deal with online crypto exchange CoinLion. Chandler says that “[Crypto]’s such a new space that we want to have more control. CoinLion gives you that”. Chandler goes onto to say that “If you’re a crypto amateur and you’re a white belt in crypto, this is where you can go for everything. You can educate yourself here”. CoinLion is a visually appealing crypto exchange that prides itself on being easy to use and the ability for users to share portfolios, strategies, research. They also built their own coin called LION that can only be bought during their current coin sale and earned by “(i) creating and sharing portfolios, research, and strategies with other users, (ii) submitting research CoinLion publishes within the platform, (iii) becoming a top performer within the CoinLion Platform, and (iv) allowing advertisers to access your public profile and more”.

Chandler is not the first MMA fighter to strike a deal with a cryptocurrency oriented company. Rory MacDonald, a fighter in the UFC 2015 Fight of the Year (possibly fight of all time) and crypto world enthusiast, was recently paid 330 DASH coins to sport their logo on his fight gear.

Michael Chandler argues that the crypto and MMA world are quite similar by saying “It’s cool to see companies like CoinLion investing in mixed martial arts. MMA is very similar to cryptocurrency, it’s in its infancy, there’s a huge amount of upside, there is risk and reward and there’s a ton of buzz behind it. It’s really a cool parallel between mixed martial arts and the cryptocurrency industry”. Chandler definitely being correct with politicians like John McCain coming out strongly against the early UFC events and all the public skepticism towards cryptocurrency.

Chandler and Macdonald can next be seen promoting the crypto world at their next fights in Bellator 192 (January 20, 2018). Macdonald will be headlining the event by fighting Douglas Lima for the welterweight title, and Chandler will be fighting Goiti Yamauchi in a lightweight bout.