In the world of digital advertisement, over 16 billion dollars worth of revenue is lost a year through fraud. The cryptocurrency DATA is building a protocol that can work across all of the internet to protect advertisers from fraud while providing new avenues of monetization for consumers. Their team is comprised of tech and financial all-stars that have instrumentally shaped the blockchain community.
One of the most overwhelming challenges in the digital advertising industry is the abundance of fraudulent data flowing into the entire network, commonly termed as “Ad fraud” – whitepaper
DATA’s token ($DTA) is already trading on several high volume exchanges and their market cap, as of this writing, is hovering around 40 million USD. Currently, DTA is available at below the ICO price of .01 cent. With a circulating supply of 11.5 billion tokens, the project saw a considerable rise in value during Q1 of 2018 and peaked at .04 cents (x4 from ICO) a token on February 1st.
#DATA platform and its tokens will serve as the backbone of the backchain based advertising infrastructure. DATA system will support micropayment where token can be used for purchasing. Publishers can redeem DATA tokens as currency in ad network, etc. $DTA @Blockchain_Data #DATA
— Sascha (@new_Zombie259) April 5, 2018
At its core, DATA is a platform that will compete with the likes of Google AdWords and Basic Attention Token, the cryptocurrency brainchild of Firefox founder Brandon Eich. In their brilliant whitepaper (DATA Whitepaper) DATA’s team provides a graph that compares the differing structures and capabilities between DTA and BAT.
The DATA team has identified three problems with the current ecosystem of digital ads. As noted in the first paragraph, companies can expect to lose $16 billion in revenue due to fraud throughout the internet. Also, because of the limitation of a centralized advertising ecosystem, users often have difficulty getting rewarded properly. Finally, close to one billion people use ad block because the current advertisement landscape is so frustrating. DATA aim to change all of that.
Their simple DATA system flow model shows how users can expect to utilize the platform to their own needs. When consumers engage with the DATA protocol, they will benefit from a decentralized blockchain that shares in the profits that they create. Fundamentally, DATA is removing the layer of the centralized monopoly that corporate advertising has created in the first wave of the internet.
We are entering a new era, where people expect the value of the services and communities they create is shared with them…. Blockchain tokens offer a new way of sharing that perceived valued of the community to its members.
DATA boasts one of the strongest advisory boards of any new project to launch so far in 2018. They have already built an intricate network of partnerships and financial backing that should assure investors and speculators of their investment. Their team is littered with doctorates and graduate degrees from some of the top universities in the world. Co-founder Franklin Song holds an M.S. from Yale and has experience working with Microsoft Research in Asia.
DATA cofounder Franklin Song is attending Deconomy 2018. Franklin met with Vincent Zhou, founding partner of FBG Capital, and discussed about potential cooperation with large advertising company, mobile app attribution company as well as Yomob platform integration. $DTA #Cryptos pic.twitter.com/2O96ZzwYRM
— DATA (@Blockchain_Data) April 3, 2018
Victor Ye, another co-founder, hold an M.S. from Columbia and is a former Senior Software Developer at Twitter, Snapchat and Linkdin. Their advisory board includes Stanford Professor of Physics Shoucheng Zhang & a former Editor of TechCrunch, Michael Arrington. Financially, the project is backed by Shuoji Zhou, founding partner of FGB Capital and Bo Shen, a founding partner of Fenbushi Capital. The project featured a list of established partnerships and their commitment with video advertiser Yomob should grow their user base rapidly.
There is a hole in the world of digital advertising and DATA is aiming to fix it. Through a decentralized ecosystem that rewards content creators fairly, DATA is one of the first movers in this growing space. With a team of financial experts and tech superstars, DATA appears to be one of the more promising and robust projects to launch in 2018.
For more information on DATA, please follow this link to their website.
*As always, this is solely my opinion and should not be taken as financial advice. Please do all of your own research before investing in any project.
Image Source DATA